Understanding Poster Sizes and Their Impact
At Rock Posters, we offer a diverse range of street poster sizes to cater to various campaign needs. Each size serves a unique purpose, and understanding these can help you make an informed decision:
Standard Poster (2-Sheeter or BO)
- Dimensions: 1000mm (W) x 1400mm (H)
- Best For: General promotions, events, and announcements.
- Advantages: Cost-effective and versatile, suitable for widespread distribution.
Horizontal Double (4-Sheeter)
- Dimensions: 2000mm (W) x 1400mm (H)
- Best For: Campaigns requiring more visual space, such as product launches or detailed artwork.
- Advantages: Provides a broader canvas for creative expression while maintaining cost efficiency.
Horizontal Triple (6-Sheeter)
- Dimensions: 3000mm (W) x 1400mm (H)
- Best For: High-impact campaigns aiming for maximum visibility.
- Advantages: Ideal for bold statements and large-scale visuals that demand attention.
Horizontal Quad (8-Sheeter)
- Dimensions: 4000mm (W) x 1400mm (H)
- Best For: Major brand campaigns and events seeking extensive exposure.
- Advantages: Offers significant visual dominance in high-traffic areas.
Vertical Double (8-Sheeter)
- Dimensions: 2000mm (W) x 2800mm (H)
- Best For: Locations where vertical space is more accessible or preferable.
- Advantages: Stands out in urban environments, especially along building facades.
Supersite Half Billboard
- Dimensions: 6000mm (W) x 1400mm (H)
- Best For: Major brand campaigns and events.
- Advantages: Provides unparalleled visibility, akin to traditional billboards.
Supersite Billboard (Full Landscape)
- Dimensions: 6000mm (W) x 2800mm (H)
- Best For: National campaigns and major announcements.
- Advantages: Enough space to feature numerous creatives within, or a single one.
Factors to Consider When Choosing Poster Size
- Campaign Objectives: Define what you aim to achieve—brand awareness, event promotion, or product launch.
- Target Audience: Consider where your audience frequents and which poster size would be most noticeable to them.
- Budget Constraints: Larger posters offer more visibility but come at a higher cost. Balance your desired impact with available funds.
- Location Availability: Some areas may have restrictions on poster sizes. Ensure your chosen size complies with local regulations.
Selecting the appropriate poster size is crucial for campaign success. A well-chosen size ensures your message is neither lost due to being too small nor overwhelming due to being excessively large. It’s about striking the right balance to captivate your audience effectively.
Maximising Impact with the Right Poster Size
With decades of experience in street advertising, Rock Posters is equipped to guide you in choosing the perfect poster size for your campaign. Our team offers end-to-end services, from design consultation to printing and distribution, ensuring your message makes the desired impact.
Ready to elevate your campaign? Contact Rock Posters today to discuss your poster size options and kickstart your advertising journey.
Additionally, explore our Artwork Specs document for more information.